A story of four common guys who build a renowned Visual Effects studio from Scratch

In the dynamic world of visual effects (VFX), where innovation and creativity are everything, few stories inspire as much as that of GelaroGrace Studio—a company that grew from a shared dream into a powerhouse of global VFX delivery. Behind its success are four passionate visionaries: Deepak, Vinodh, Pankaj, and Gourav.

The Beginning: From Dreamers to Doers

In 2013, while the global VFX industry was booming, these four young professionals were working in different capacities across various studios. Deepak, Vinodh, Pankaj, and Gourav shared more than just a love for visual storytelling—they had a vision of creating a studio that would deliver world-class post-production services without the constraints of geography or scale.

With no big investors or elaborate infrastructure, just a small workspace and four laptops, GelaroGrace Studio was born. What they lacked in resources, they made up for with talent, grit, and an unshakable belief in their vision.

Building Brick by Brick

The early days were filled with long hours, tight budgets, and plenty of challenges. But each member brought something unique to the table:

• Deepak brought a keen eye for detail and a solid technical background, ensuring the studio’s output was always polished and top-tier.
• Vinodh focused on business development and client relationships, becoming the face of the studio to the outside world.
• Pankaj specialised in administering people, team mentoring and handling all the financial matters.
• Gourav, with his process-oriented approach, managed operations and scalability, helping the studio evolve from a small team to a global workforce.

Their combined skill set created a perfect balance of creativity and strategy.

A Culture of Quality and Trust

From day one, GelaroGrace was committed to quality, transparency, and innovation. They positioned themselves as a studio that could seamlessly integrate with international post-production pipelines, delivering services like rotoscoping, paint, compositing, and more.

Trust played a key role. Clients who experienced their dedication quickly became long-term partners. As word spread, GelaroGrace started handling projects for major studios, feature films, streaming platforms, and commercial productions.

Milestones Along the Way

Over the past 12 years, the studio’s growth has been both steady and strategic. Key milestones include:

• Expanding globally: From India to establishing delivery capabilities across multiple time zones.
• Working on major international productions, including Hollywood blockbusters, OTT hits, and award-winning campaigns.
• Investing in talent: The founders placed strong emphasis on building a team that shares their values—creativity, integrity, and continuous learning.
• Tech-first mindset: Adopting advanced pipeline tools and use multiple infrastructure to ensure scalable, secure delivery.

The Secret Sauce: A Team That Believes

What sets GelaroGrace apart isn’t just the founders’ story—it’s the culture they’ve built. Even as the team grew into the hundreds, the studio retained a startup-like enthusiasm with a clear mission: To be the most reliable VFX partner globally.

This ethos is visible in everything they do—from training programs for fresh talent to collaborative workflows that treat clients as creative partners.

What’s Next?

After 12 years of constant evolution, the GelaroGrace journey is far from over. With a focus on VFX workflows, virtual production, and expanding creative service offerings, they’re gearing up for the next chapter.

Their story proves that with passion, perseverance, and the right people by your side, you can start from scratch and still play on the global stage.

The journey of GelaroGrace Studio isn’t just about four founders or a successful business—it’s about a belief that great stories deserve great visuals, no matter where they’re made. And as Deepak, Vinodh, Pankaj, and Gourav would tell you, it’s only just beginning.